Feel Air has raised $37 million start up funds to dry lease two Airbus A320 and plans to operate Stockholm and Oslo to New York and Bangkok. The new airline hopes to start operating the low cost long haul flights in time for the lucrative Easter break in 2010.
No doubt the fledgling airline has already been engulfed by job applications but aviation analysts are quick to point out the the failure rate among new airlines is high and long haul airlines in particular are very sensitive to oil price spikes and downturns in economic fortune. The seasonality looks good. It is well known that airlines usually make money on New York routes in the summer but lose money in the winter while Thailand is very popular amongst Scandinavians with many Norwegians and Swedes investing in property and timeshare there.
How do you rate Feel Air’s chances of success ? Please leave a comment below.
Iceland Express is also offering New York flights from Scandinavia
Feel Air livery
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October 26th, 2009 at 10:30 am
My own feeling is that they have picked excellent routes and have a good strategy to avoid seasonality issues. There is a lot more to running a successful airline than that though. Feel Air will have to ensure operational excellence and cover for their aircraft as only having 2 machines will leave them open to horrific delays if something goes wrong. They also need to keep costs very low and be quick to challenge any “dirty tricks” from established airlines.
October 27th, 2009 at 9:08 am
Nice to see that somebody is grabbing the bull by the horns and trying to launch a long-haul LCC. I hope that they have learned their lessons from the successful LCCs in Europe and the States! The whole operation needs to be low cost not just the seats!
Good Luck