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Price War Pranks in Denmark

Posted on 22 January 2010 by Airline News

An interesting airline news story from Scandinavia has emerged this week, it seems that when a low fares airline got their price too low, their competitor couldn’t resist reaching for the credit card and getting booked up!

The Norwegian airline “Norwegian” which has ambitions on all of Scandinavia, started flights on a Danish domestic route between Copenhagen and Karup and offered fares for 1 crown including taxes (about 10 pence) as a special offer. On the maiden flight only 30 real passengers turned up and it turned out the rest had been bought up in fake names by staff from Cimber Sterling – a smaller Danish airline.

When Norwegian made further checks it transpired Cimber employees had bought at least 650 of the cheap tickets under false names. Norwegian extended the first deadline for buying the cheap tickets, but was hit again by false orders on Wednesday.

“We have discovered new fake tickets, which prevents the cheap tickets going to genuine passengers. We have no reason to believe that these are employees of Sterling Cimber this time, ” says Anne Sissel Skånvik, at Norwegian, who now stopped the entire campaign.

Looks like an own goal by Cimber :

  1. If real people has been able to buy the tickets and flown, Norwegian would have had to pay the taxes and made a loss.
  2. Cimber now looks like the bad guy – whose petty actions have prevented normal folk from getting cheap tickets.

Related airline news:

  1. Cimber Sterling to land on stock market Cimber Sterling Airline has announced that they have sold all...

1 Comments For This Post

  1. Dude Says:

    Bad marketing tactics practice

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