Virgin Atlantic has been proclaimed leading airline business brand.
That’s according to the results of a superbrand survey which is decided by a panel of experts along with 1’500 individual business professionals that have either purchasing or managerial responsibility. The business brands are assessed on three separate criteria : quality, reliability and distinction. Below we have got the list of the airlines that appear in the survey. In brackets is the position of the brand in the overall survey.
1. VIRGIN ATLANTIC (25)
2. BRITISH AIRWAYS (36)
3. EMIRATES (68)
4. Singapore Airlines (78)
5. easyJet (308)
6. QATAR AIRWAYS (318)
7. BMI (413)
8. Swiss International (430)
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February 24th, 2009 at 7:10 pm
Not surprised that BA has fallen behind Virgin.
Airlines normally do badly in these surveys. One delay and you’ve had it. People take airlines for granted.
February 24th, 2009 at 11:54 pm
Likewise not a shock.
BA has had the T5 problems and no good news really.
Virgin meanwhile has it’s 25th birthday, including TV ads.
Geoff Cooper, Coventry, UK
March 1st, 2009 at 12:20 pm
Would be funny to see where Ryanair rank.
Right at the bottom I guess.